By Matthew Weeks
Online business names
Choosing a domain name for your business can be quite difficult, and can take a lot of time to come up with a name. We have put together a short article to help you make that decision.
What are you selling?
Use Google's Keyword tool to find out how many times online your products or services are typed into Google. So if you were going to be selling "Handmade jewellery" as an example. You would go to Google's keyword tool and type into the search box "Handmade jewellery".
Once you hit enter you will then have in front of you loads of keywords results for "handmade jewellery". Once you have all the results on the right hand side change the "Match Type" to Exact.
This will then give you an exact number of times that your keywords are typed into Google on a local and global scale. At the time this article was written the Keyword phrase "Handmade Jewellery" had a exact local search volume of 18,100. Look for any high volumes of search results for domain name ideas.
Decisions, decisions
Now its time for you to make the decision. Do you want to purchase a domain name for you business that is your own brand name, or a keyword domain which is already getting search results? It can be quite difficult to make a decision. One key thing to think about if the domain name for your keywords is available is to snap it up straight away whether you intend to use it or not.
If you do decide to purchase the keyword domain for your business, the next decision to make is what domain extension you will purchase. If you are a UK business or are based in the UK the best extension for Google.co.uk is of course.co.uk and.org.uk.
Google.co.uk treats them both exactly the same and you will get great results from them. It makes sense for businesses in certain categories to purchase and use keyword domains as you will instantly get a certain percentage of the search volume to your website a month and visitors mean sales!
If you purchased the.co.uk extension for handmade jewellery and you only received 5% of the 18,000 search volume a month that is still 900 visitors to your site a month, which certainly cant be grumbled at!
If you decide to use your own name to promote your business it must at least contain one keyword not only help people to remember the name of your business, but also get you he results from the search engines.
So for example if your name was Emma and you were in the process of setting up a handmade jewellery store your domain should look something like this "Emmas handmade jewels.co.uk" or "Emmas handmade jewellery.co.uk" (obviously without the spaces).
These examples contain those valuable keywords. Sometimes having a branded domain can be beneficial, if people forget the name of your business, because they've lost your business card they will probably remember your name was Emma and type into Google "Emma's handmade jewels" and bosh they've found your business again, because it was easy to remember and it contained those keywords.
Remember you can still call your business "Emmas handmade Jewels", but make sure you use that keyword rich domain name as it will get you great results in the search results.
There you have it, a quick guide to help you choose the right domain name for your website. All of the domains and names in this articles are only examples.
Article Source: http://EzineArticles.com/?expert=Matthew_Weeks
Business Domain Names
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